Complete guide
ChatGPT ads, from first question to launch plan.
A complete guide to ChatGPT ads: how sponsored cards work, who can advertise, setup steps, targeting, creative, measurement, policy and optimization.
- Corpus
- 80 field notes
- Covers
- Setup, creative, policy, measurement
- Best for
- B2B marketers and agencies
The short answer
ChatGPT ads are sponsored cards that appear below some assistant responses. They do not rewrite the answer above them, and the campaign work is different from search: the targeting unit is conversational context, the creative has to add something the answer did not already say, and measurement is still thinner than mature paid-search reporting.
This page is the hub for the full InPromptAds research corpus. Use it to move from definition to launch plan without losing the thread.
Guide map
Start here
Launch
Targeting
Measurement
Policy
What to read by buying stage
Learning the category: start with what ChatGPT ads are and what the ad looks like.
Checking whether you can run it: read country and eligibility rules, restricted categories, and advertiser verification.
Planning spend: read bids and budgets, daily versus total budget, and where the budget should come from.
Making the channel work: read context hints, ad copy that reads useful, and landing page continuity.
What InPromptAds does with this research
We use this corpus as the operating map for B2B ChatGPT ads: prompt opportunity mapping, context-hint strategy, native ad copy, launch setup, landing-page continuity, and measurement. If you want the managed version, see the ChatGPT ads agency page.