ChatGPT Ads Eligibility by Country: The Two Lists, Maintained

Last verified 15 August 2026. Version 1.0. Refreshed on the 15th of each month, whether or not anything changed.

Three separate files govern who can advertise on ChatGPT and who sees the ads. They are routinely quoted as one, which produces most of the wrong answers in this category.

The rule underneath all three: advertiser eligibility follows the country your business is registered in, not the country your customers are in. Reaching a user follows where that user is. Changing the first does not change the second.

Who can register as an advertiser

Nine countries, all marked Available as of 13 August 2026.

Mexico moved from Coming Soon to Available on or around 13 August 2026. No announcement accompanied the change. OpenAI's page states that country availability may continue to evolve.

Registered anywhere else and there is no route through the product. OpenAI directs everyone else to an interest form.

Where ads actually serve

Brazil is on the advertiser list and Brazilian users are not served ads. This single row is the most useful fact on this page, because it proves the two permissions are independent and it is checkable.

A Brazilian company can therefore open an account, build a campaign, and have no domestic audience to run it against. It can point that campaign at the United States instead.

The serving set as verified on 8 August 2026 covered seven markets including the United Kingdom, Japan and Korea. We flag this row as carrying a slightly older verification date than the advertiser list, because OpenAI publishes advertiser availability as a maintained page and serving coverage less directly. Treat the advertiser column above as current to 15 August and the serving position as current to 8 August.

Who is excluded from seeing ads regardless of market. Per documentation updated 30 July 2026, ads are not shown to users on Plus, Pro or any Business plan, or to users OpenAI predicts are under 18. Earlier wording naming Education plans and specifying logged-in status was superseded in that revision.

The third file, and why it misleads

OpenAI publishes its complete targeting catalogue as a CSV. We pulled it on 8 August 2026 and counted it.

The catalogue lists India, the United Arab Emirates, Saudi Arabia, Singapore, Germany and France as selectable targets. None of them serve ads.

This is a genuine OpenAI file that contradicts the other two, and it is the most common route to a wrong conclusion in excluded markets. A buyer downloads the CSV, finds their country, and reasonably concludes the market is open. OpenAI half-concedes the problem by instructing advertisers to confirm each location in the campaign picker during setup.

Read the file for what it is: a roadmap of intent, plus a very detailed United States geo-targeting product.

If your country is on neither list

There is no self-serve route. The options are an existing group entity in an eligible country, incorporating in one, working through a partner or agency of record registered in one, or waiting.

All three active routes share one limit that decides whether any of them is worth it: they change who can open an account, not who sees the ads. A US entity reaches American users. The full analysis, including what the entity route costs an Indian or Emirati founder, is in advertising from an excluded market.

How this page is maintained

Refreshed on the 15th of each month against OpenAI's Ads Manager Availability page, the ad policies page and the geotargets file, and the version line is updated on every check including checks that find nothing. Changes are recorded in the changelog with the date and what they superseded.

Competing eligibility pages in this category are typically dated once at publication and never revised. The advertiser list has changed twice in the eight days before this page was written.

What we cannot tell you

Which market opens next, or when. OpenAI expands without advance notice and the availability page changes underneath its own timestamp.

Whether advertiser access or serving access arrives first in a given market. Brazil shows they move independently. There is no published pattern.

Serving coverage at the same verification freshness as advertiser coverage. OpenAI maintains advertiser availability as a page. Serving coverage is stated less directly, which is why the two columns above carry different dates.

Quick answers

Which countries can advertise on ChatGPT? Nine, all marked Available as of 13 August 2026: Australia, Brazil, Canada, Japan, Korea, Mexico, New Zealand, the United Kingdom and the United States.

Can I advertise on ChatGPT from India or the UAE? No. Neither country appears on OpenAI's advertiser list or among serving markets. Both appear in OpenAI's targeting catalogue, which is a campaign picker file rather than an availability list.

Does a country being in the ChatGPT ads targeting file mean ads run there? No. The catalogue lists 249 countries as selectable and seven serve ads. OpenAI instructs advertisers to confirm each location in the campaign picker during setup.

Why can Brazilian companies advertise if Brazilian users see no ads? Advertiser eligibility follows business registration and ad serving follows user location. They are separate permissions and Brazil currently sits on one list and not the other.

Is there sub-national targeting outside the United States? Limited. Japan by prefecture, Korea by city and province, New Zealand by region, Canada by province, Australia by state, the United Kingdom by nation. Everywhere else is country-level only.

What is the minimum daily spend by country? 25 USD in the United States, 15 GBP in the United Kingdom, 2,500 JPY in Japan, 25,000 KRW in South Korea, 25 in AUD, CAD and NZD respectively, 40 BRL in Brazil and 150 MXN in Mexico, per campaign per day.

Sources

Related reading

• ChatGPT Ads Eligibility Checker — run your registration country, buyer market, and category against the two lists.

• Advertising from an excluded market — the four routes if your country is on neither list

• ChatGPT ads changelog — every documented change, dated

• What has to be true before you can run a ChatGPT ad

Changelog

15 August 2026. v1.0 published. Mexico recorded as Available, superseding the Coming Soon status observed on 8 August.

Field kit

Tools

• Eligibility Checker
• Budget Calculator
• OAI-AdsBot Checker
• Context Hints Generator
• Buy Scorecard

Site

• ChatGPT Ads
• Google AI Mode Ads
• Methodology
• Glossary
• Contact

OpenAI (primary)

• ChatGPT Ads Help Center
• Ads in ChatGPT: The Basics
• Measure Results
• Ad Policies
• Ads Manager
• OAI-AdsBot verification