Draft context hints from your landing page

Paste a page summary or offer. Get context-hint candidates that guide matching — without pretending they are keywords.

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Context hints are advertiser-provided descriptions, set at ad group level, of the conversations and topics where your product may be relevant. They are not keywords. They do not trigger exact matches and they carry no match types, so writing them as a keyword list wastes the one input you fully control.

Free to use. No email required, and results stay on screen.

How to use it

Paste a summary of your landing page, or describe the offer in plain language.
The generator drafts candidate hints phrased as conversation topics rather than search terms.
Review each candidate against the conversations you actually want to appear in.
Move the ones that survive into your ad group, and discard the rest.

What it reports

Topic candidates: Conversation themes your offer plausibly belongs in.
Intent framing: How a user would describe the problem, not the product.
Over-narrow flags: Candidates phrased as keywords rather than contexts.
Coverage gaps: Adjacent conversations your current hints leave out.

Worth knowing

Context hints are one of several inputs to ad selection. OpenAI documents that selection also considers the conversation’s context and intent, your landing page, and your ad’s title and copy. Hints steer matching, they do not control it, and no hint compensates for a landing page that does not match the conversation.

Common questions

What are context hints in ChatGPT ads?

Context hints are advertiser-provided descriptions, set at the ad group level, of the conversations, topics, or keywords where your products or services may be relevant. They guide ad matching without functioning as keyword targeting.

Are context hints the same as keywords?

No. They have no match types, they do not trigger exact matches, and they are not bid on individually. They describe conversational context, so writing them as a keyword list misuses the field.

Where do context hints live in the account?

At the ad group level, alongside your other ad group settings, rather than on individual ads or at the campaign level.

Do context hints alone decide when my ad shows?

No. OpenAI documents that ad selection also considers the context and intent of the conversation, the landing page, and the ad’s title and copy. Hints are one input among several.