Team
Meet the co-founders.
Keshav Parsai and Ansh Khandelwal co-founded Newtation, the company behind InPromptAds. Their work combines AI-search research with practical guidance for brands buying ads inside answer engines.
Keshav Parsai
Co-founder
Keshav studies how AI systems retrieve, verify, and cite brand information. At InPromptAds, he leads source research and turns platform documentation into practical guidance for advertisers.
40 articles
AKAnsh Khandelwal
Co-founder
Ansh works across GEO strategy, B2B research, and execution. At InPromptAds, he translates new AI advertising products into clear operating advice, tests, and measurement questions for marketing teams.
40 articles
How we research and write
Every field note on this site is written or reviewed by one of the co-founders and checked against OpenAI's own documentation: the Help Center, the ad policies, the advertising terms and the availability page. Each article carries the date it was last verified, a sources table that labels every claim as confirmed, reported or our own measurement, and a changelog of what changed and why.
When OpenAI changes something, we update the affected articles and log the change, with its source, in the ChatGPT Ads changelog. When we get something wrong, the correction is dated and the original claim stays visible. Our methodology sets out what we verify, what we infer and what we will not claim to know.
We do not yet publish first-party campaign data, and we say so wherever a benchmark would otherwise go. If you want the research applied to your own account, see the managed service.