Country guide
ChatGPT Ads by country: budgets and rules for every market
Minimum daily budget, launch date, targeting and category rules for every ChatGPT Ads market, with a full guide to the 20 largest.
- Countries
- 63
- Latest wave
- 23 September 2026
- Verified
- 2 October 2026
The short answer
OpenAI lists 63 countries where businesses can use self-service ChatGPT Ads Manager, as of 2 October 2026. This page compares them side by side: the minimum daily budget, when each market opened, and how deep targeting goes. For the account rules behind the list, see ChatGPT Ads countries and eligibility. The list grew from nine beta-era markets in mid-August to 52 on 31 August, then to 63 by the end of September with four Middle East additions and the Southeast Asia and Taiwan expansion.
The test is where your legal entity is registered. OpenAI’s availability page says the entity that will advertise and be billed must be based in a listed country. The 20 largest markets below link to their own page, with the minimum budget, how access opened, targeting depth and the category rules that apply there.
How the list grew
| Date | Wave | Markets | Countries |
|---|---|---|---|
| February 2026 | Launch market | 1 | United States |
| By August 2026 | Beta-era market | 8 | Canada, Mexico, Brazil, Australia, New Zealand, Japan, South Korea, United Kingdom |
| 31 August 2026 | European expansion | 31 | Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland |
| 31 August 2026 | India and MENA expansion | 12 | India, Qatar, Bahrain, Kuwait, Oman, Jordan, Lebanon, Iraq, Egypt, Morocco, Algeria, Tunisia |
| September 2026 | September addition | 4 | UAE, Saudi Arabia, Israel, Turkey |
| 23 September 2026 | Southeast Asia and Taiwan expansion | 7 | Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Taiwan |
North America (2)
| Country | Opened | Daily minimum | Below country level |
|---|---|---|---|
| United States | February 2026 | 25 USD | Yes (Aug pull) |
| Canada | By August 2026 | 25 CAD | Yes (Aug pull) |
Latin America (2)
Europe (32)
| Country | Opened | Daily minimum | Below country level |
|---|---|---|---|
| United Kingdom | By August 2026 | 15 GBP | Yes (Aug pull) |
| Austria | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Belgium | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Bulgaria | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Croatia | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Cyprus | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Czech Republic | 31 August 2026 | 350 CZK | Where available · EEA rules |
| Denmark | 31 August 2026 | 110 DKK | Where available · EEA rules |
| Estonia | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Finland | 31 August 2026 | 15 EUR | Where available · EEA rules |
| France | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Germany | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Greece | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Hungary | 31 August 2026 | 5,500 HUF | Where available · EEA rules |
| Iceland | 31 August 2026 | No ISK row | Where available · EEA rules |
| Ireland | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Italy | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Latvia | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Liechtenstein | 31 August 2026 | 20 CHF | Where available · EEA rules |
| Lithuania | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Luxembourg | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Malta | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Netherlands | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Norway | 31 August 2026 | 160 NOK | Where available · EEA rules |
| Poland | 31 August 2026 | 65 PLN | Where available · EEA rules |
| Portugal | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Romania | 31 August 2026 | 80 RON | Where available · EEA rules |
| Slovakia | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Slovenia | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Spain | 31 August 2026 | 15 EUR | Where available · EEA rules |
| Sweden | 31 August 2026 | 175 SEK | Where available · EEA rules |
| Switzerland | 31 August 2026 | 20 CHF | Where available · EEA rules |
Asia-Pacific (12)
| Country | Opened | Daily minimum | Below country level |
|---|---|---|---|
| Australia | By August 2026 | 25 AUD | Yes (Aug pull) |
| New Zealand | By August 2026 | 25 NZD | Yes (Aug pull) |
| Japan | By August 2026 | 2,500 JPY | Yes (Aug pull) |
| South Korea | By August 2026 | 25,000 KRW | Yes (Aug pull) |
| India | 31 August 2026 | 725 INR | Where available |
| Indonesia | 23 September 2026 | 14,000.00 IDR | Where available |
| Malaysia | 23 September 2026 | 5.50 MYR | Where available |
| Philippines | 23 September 2026 | 50.00 PHP | Where available |
| Singapore | 23 September 2026 | 4.00 SGD | Where available |
| Thailand | 23 September 2026 | 33.00 THB | Where available |
| Vietnam | 23 September 2026 | 19,000 VND | Where available |
| Taiwan | 23 September 2026 | 60.00 TWD | Where available |
Middle East and North Africa (15)
| Country | Opened | Daily minimum | Below country level |
|---|---|---|---|
| United Arab Emirates | September 2026 | 65 AED | Where available |
| Saudi Arabia | September 2026 | 50 SAR | Where available |
| Israel | September 2026 | 60 ILS | Where available |
| Turkey | September 2026 | No TRY row | Where available |
| Qatar | 31 August 2026 | 70 QAR | Where available |
| Bahrain | 31 August 2026 | No BHD row | Where available |
| Kuwait | 31 August 2026 | No KWD row | Where available |
| Oman | 31 August 2026 | No OMR row | Where available |
| Jordan | 31 August 2026 | No JOD row | Where available |
| Lebanon | 31 August 2026 | No LBP row | Where available |
| Iraq | 31 August 2026 | No IQD row | Where available |
| Egypt | 31 August 2026 | No EGP row | Where available |
| Morocco | 31 August 2026 | No MAD row | Where available |
| Algeria | 31 August 2026 | No DZD row | Where available |
| Tunisia | 31 August 2026 | No TND row | Where available |
Minimum daily budget by billing currency
OpenAI sets the floor by the account’s billing currency, not by country. These are the 30 rows on its Minimum Campaign Spend table. Several listed countries, including Turkey, Iceland and most of the Middle East and North Africa, have no local-currency row, so their floor depends on the currency chosen at signup.
| Billing currency | Minimum daily budget |
|---|---|
| AED | 65 AED |
| AUD | 25 AUD |
| BRL | 40 BRL |
| CAD | 25 CAD |
| CHF | 20 CHF |
| CZK | 350 CZK |
| DKK | 110 DKK |
| EUR | 15 EUR |
| GBP | 15 GBP |
| HUF | 5,500 HUF |
| IDR | 14,000.00 IDR |
| ILS | 60 ILS |
| INR | 725 INR |
| JPY | 2,500 JPY |
| KRW | 25,000 KRW |
| MXN | 150 MXN |
| MYR | 5.50 MYR |
| NOK | 160 NOK |
| NZD | 25 NZD |
| PHP | 50.00 PHP |
| PLN | 65 PLN |
| QAR | 70 QAR |
| RON | 80 RON |
| SAR | 50 SAR |
| SEK | 175 SEK |
| SGD | 4.00 SGD |
| THB | 33.00 THB |
| TWD | 60.00 TWD |
| USD | 25 USD |
| VND | 19,000 VND |
A daily budget is a seven-day average: a day can spend up to twice it, a budget week up to seven times it. Details on the daily versus total budget page.
What “available” does and does not mean
It is an account rule. It tells you whether your business can open a self-service account. It does not by itself tell you which audiences your campaigns can reach.
New accounts can be held to their home country. OpenAI says some new self-serve accounts can advertise only in their home country until identity verification is approved and they reach a required spend there.
Category rules are not uniform. Financial, health and legal services can be approved case by case only in the United States; outside the US they are generally prohibited.
Europe has an extra constraint. For campaigns targeting the EEA or Switzerland, OpenAI advises avoiding custom audiences while ads personalization is unavailable there.
The account-level rules are covered in ChatGPT Ads eligibility, and every change to this list is logged with its date in the ChatGPT Ads changelog.
Quick answers
How many countries can use ChatGPT Ads?
63. OpenAI’s Ads Manager availability page lists 63 countries as Available for self-service as of 2 October 2026, after the 23 September 2026 expansion to Southeast Asia and Taiwan.
Which countries were added most recently?
Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan on 23 September 2026. Israel, Saudi Arabia, Turkey and the United Arab Emirates appeared on the list in September 2026, after our 13 September check.
Is ChatGPT Ads available in the UAE?
Yes. The United Arab Emirates is on the self-service list, with a published minimum of 65 AED a day for AED billing accounts.
Does availability depend on where my business or my customers are?
On your business. OpenAI says the legal entity that will advertise and be billed must be based in an available country. Where ads can serve is then set by campaign country targeting.
What if my country is not listed?
Self-service is not available yet. OpenAI says you can still create an account at ads.openai.com and it will notify you when your country opens. Do not register under a country your legal entity is not in; country, currency and time zone cannot be changed later.
Which country has the lowest minimum daily budget?
Vietnam, at 19,000 VND a day, on OpenAI’s Minimum Campaign Spend table. The US floor is 25 USD.
Sources
Every claim on this page traces to OpenAI’s own documentation or to a measurement we state the method for. Checked 2 October 2026.
| Claim | Source |
|---|---|
| 63-country self-service list; legal-entity rule | OpenAI Help Center, Ads Manager Availability |
| Minimum daily budget by currency; home-country restriction; EEA custom audiences | OpenAI Help Center, Create Campaigns for ChatGPT Ads |
| Daily budget pacing | OpenAI Help Center, Daily Budgets |
| 31-market European expansion | OpenAI, ChatGPT Ads expands across Europe |
| 31 August 2026 expansion | OpenAI, Expanding access to AI with ChatGPT Ads |
| 23 September 2026 Southeast Asia and Taiwan expansion | OpenAI, ChatGPT Ads expands to Southeast Asia and Taiwan |
| US-only regulated-category carve-out | OpenAI Ad Policies, v1.6 |