Your brand, inside the ChatGPT answer.
OpenAI put a sponsored card under every ChatGPT answer. We make sure the one your buyers see is yours, and that it earns the click instead of the scroll.
- Format
- Sponsored chat card
- Targeting
- Conversation context
- Available
- Live since Feb 2026
The format
The chat card, explained.
ChatGPT ads take one shape: a sponsored card that appears under the assistant answer. A logo, a 40-character headline, 150 characters of copy, and a link, inside a clearly labeled, lightly tinted box. It never changes the answer above it.
That constraint is the whole game. The card follows a good answer the reader just got, so it has to add what the answer left out, in the same calm voice. Write it like a banner and it gets scrolled straight past.
Best revenue analytics platform for a Series B SaaS?
A few tools fit that stage well. The differences come down to forecasting depth, CRM sync, and how much setup each one needs:
Board-ready forecasts from your live CRM data. SOC 2 Type II, trusted by 2,000 revenue teams.
One card, under an answer the reader already believes. That is the entire inventory, and it is the only part of this screen you control.
The mechanics
How ChatGPT Ads actually work.
Contextual, not behavioral
Placement keys off what the conversation is about right now, not a profile stitched together across the web. Current topic, optionally past chats and memory, and prior ad interactions. Nothing leaves as personal data; you see impressions and clicks, never chat content.
Where it runs
Free and ChatGPT Go tiers see ads. Plus, Pro, Business, Enterprise and Education stay ad-free. Roughly 95% of users sit on the free tier, which is where the card shows.
The auction
A relevance-weighted second-price auction. Reported entry bids run 3 to 5 dollars a click, with CPMs in the 25 to 60 dollar range. Relevance weighting means the most useful card, not simply the highest bid, tends to win the slot.
Labeled and gated
Every card is marked as an ad and held to creative rules: nothing aggressive, misleading, or visually jarring, and nothing served to accounts predicted to belong to users under 18.
Where the surface stands today
Feb 2026
ads went live inside ChatGPT
~95%
of users on the ad-supported free tier
$3–5
reported entry bid per click
Contextual
targeting, with no cross-web tracking
Why it is not a search ad.
The search-ad playbook
Inside the answer
Ten blue links to pick from
One answer, then one card
Keywords the user typed
The intent behind the whole conversation
The click starts the research
The reader already has the answer; the card must add to it
The method is the same
However the surface works, we run the same five layers.
Questions, answered.
How do ChatGPT ads work?
ChatGPT ads appear as a sponsored card below the assistant answer, in a clearly labeled box. Placement is contextual, matched to what the current conversation is about rather than a cross-web profile. The card carries a logo, a short headline and description, and a link, and it never alters the answer above it.
How much do ChatGPT ads cost?
Reported entry bids run about 3 to 5 dollars per click, with CPMs roughly in the 25 to 60 dollar range, priced through a relevance-weighted second-price auction. The 200,000 dollar minimum from the original pilot has been removed, so there is no fixed floor to start.
Where do ChatGPT ads appear?
Ads show to users on the Free and ChatGPT Go tiers, which is around 95% of users. Plus, Pro, Business, Enterprise and Education tiers are ad-free. The card sits at the end of a relevant answer, not inside it.
Can I target specific audiences on ChatGPT?
Targeting is contextual, not behavioral. It reads the current conversation topic, optionally past chats and memory, and prior ad interactions. There is no cross-web tracking, and advertisers receive only aggregate metrics like impressions and clicks, never chat content or personal identifiers.
How is this different from Google Search ads?
A search ad competes for a click among ten ranked links. A ChatGPT card follows a single answer the reader already has, so it wins by adding new, provable information in the same voice, not by restating the answer or shouting louder.
The other surface
Google AI Mode Ads