KP

Keshav Parsai

Co-founder, InPromptAds and Newtation

Keshav studies how AI systems retrieve, verify, and cite brand information. At InPromptAds, he leads source research and turns platform documentation into practical guidance for advertisers.

He co-founded Newtation while studying business at the Indian Institute of Management Indore. His public work spans AI retrieval, entity authority, source validation, and measurement.

LinkedIn Newtation

Articles by Keshav Parsai

Psychology May 14, 2026 12 min read

Why a ChatGPT ad lands differently than a banner or search ad: reactance, cognitive load, the dialogue dividend, and what it means for creative.

Why People Respond to Ads Differently Inside a Conversation

A megaphone, a target, and a speech bubble mounted side by side on pedestals, representing broadcast reach, search intent, and conversation

Strategy May 19, 2026 11 min read

Side-by-side CPC, CTR, and conversion signals across ChatGPT, Google, and Meta — and which buyer-journey stage each platform actually owns.

ChatGPT Ads vs Google Ads vs Meta Ads: Where Does AI Advertising Fit?

A long row of closed lockers with one door open and light spilling out, representing the few agencies already built for ChatGPT ads

Agency Guide May 21, 2026 16 min read

The 10 agencies best positioned to run ChatGPT ads for B2B brands, compared on creative, measurement, and B2B specialisation.

The 10 Best ChatGPT Ads Agencies for B2B Brands in 2026

A row of toggle switches with most flipped up and two still down, representing the pre-flight checks before a ChatGPT ads campaign goes live

Setup June 9, 2026 17 min read

Run these 11 checks in order before your first ChatGPT ad: the free disqualifiers, the signup choice you can't undo, and the blockers that cost days.

How to Run ChatGPT Ads: Account Setup and Launch Checklist

A passport page with four entry stamps beside four empty stamp circles, representing the country and market gates an advertiser has to clear

Eligibility June 11, 2026 7 min read

ChatGPT Ads is available in 63 countries, now including the UAE, Saudi Arabia, Singapore and Southeast Asia. Full list by region, plus the account rules.

ChatGPT Ads Countries: All 63 Markets and Who Can Advertise

A brass temple bell hung with a marigold garland and falling petals, representing the Indian market’s place in the ChatGPT ads rollout

Eligibility June 18, 2026 6 min read

ChatGPT Ads Manager is now available to eligible businesses in India. Learn how to create an account, verify it, budget and launch a campaign.

ChatGPT Ads in India: Availability, Cost and Setup (2026)

A hand holding a fan of face-down cards with one turned outward, representing the context hints an advertiser chooses to reveal

Targeting July 2, 2026 6 min read

Context hints guide matching but are not exact-match keywords and do not guarantee placement. Matching also scores conversation, landing page, and copy.

ChatGPT Ads Context Hints: What They Are, and What They Are Not

A ruler with graduations along only half its length, representing how much of ChatGPT ads performance is currently measurable

Measurement July 7, 2026 11 min read

Ads Manager reports impressions, clicks, spend, CTR, CPC, CPM, and conversions. It does not show the conversation your ad sat beside — or any benchmarks.

How to Measure ChatGPT Ads, and What You Cannot Measure Yet

A pipette releasing one drop into a graduated cylinder, representing the smallest ChatGPT ads test budget worth running

Buying July 9, 2026 8 min read

ChatGPT ads have a 25 USD daily minimum in the US and a recommended 3–5 USD starting CPC. Full pricing: CPC, CPM, minimums by currency and real test costs.

How Much Do ChatGPT Ads Cost? Pricing, CPC, CPM and Minimum Budget

A large speech bubble with a blank panel sliding out of it, representing the audience that has switched ads off inside ChatGPT

Audience July 16, 2026 6 min read

Ad-eligible reach is residual after paid plans, under-18s, and Free Ads-Free opt-outs. OpenAI has published no take-up rate for that last exclusion.

Users Can Opt Out of ChatGPT Ads. Nobody Has Published What That Does to Your Reach

Policy July 21, 2026 7 min read

OpenAI places ads only near safe chats — but advertisers get no adjacency report and no exclusion controls. Brand safety here is a guarantee you accept.

Brand Safety on ChatGPT Ads: What OpenAI Controls, and What You Cannot See

A garden trellis with vines climbing it and pruning shears resting at its base, representing organic AI visibility grown alongside paid placement

Strategy July 23, 2026 7 min read

OpenAI’s Answer Independence says ads do not influence organic answers. One agency reported organic CTR +156% while paid ran — the only public signal.

Does Running ChatGPT Ads Affect Your Organic AI Visibility?

An open fuse box with a row of fuses and red wiring, one fuse visibly burnt, representing the diagnostic pass on a campaign that will not serve

Technical July 30, 2026 9 min read

Ad rejected, stuck in review or not spending? Match your symptom to one of nine documented causes, what OpenAI says to check, and what to send support.

ChatGPT Ads Troubleshooting: Every Documented Failure Mode

A jacquard loom reading punched cards to weave a patterned fabric, representing a product feed driving ChatGPT shopping ads

Ecommerce August 4, 2026 7 min read

Feeds now accept CSV, hosted URL, or SFTP — not SFTP-only. Items expire in two weeks, need 1,000+ products, and stay out of organic ChatGPT in beta.

ChatGPT Product Feed Ads: What OpenAI Documents, and What Changed Under the Guides

Two near-identical vintage radios standing side by side, representing ChatGPT ads and Google AI Mode ads as competing answer channels

Strategy August 13, 2026 9 min read

Two AI ad surfaces after Perplexity exited ads. They differ on auction, exclusions, and reporting — and OpenAI says no benchmarks exist for fair comparison.

ChatGPT Ads vs Google AI Mode Ads: What Can and Cannot Be Compared

A letterpress type case of sorted metal type with one compartment left empty, representing a working glossary of ChatGPT ads terms

Reference August 18, 2026 9 min read

Definitions for ChatGPT Ads terms, sourced to OpenAI where documentation exists and clearly marked when a term remains undocumented.

ChatGPT Ads Glossary: The Terms, Defined From the Documentation

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Reference August 20, 2026 13 min read

The latest ChatGPT Ads news, newest first: country launches, budget and targeting changes, new account rules. Every update dated and sourced to OpenAI.

ChatGPT Ads News and Updates: Every Change, Dated and Sourced

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Campaign Setup August 21, 2026 9 min read

OpenAI advertiser verification uses Persona and public company records. Learn which entity, tax and payment mismatches commonly cause delays.

ChatGPT Ads Account Setup: Verification and Required Details

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Campaign Setup August 22, 2026 7 min read

Choose a daily budget on ChatGPT Ads, because a campaign-total budget hides underdelivery inside its own pacing and the switch away from it is one-way.

Daily Budget or Total Campaign Budget on ChatGPT Ads

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Campaign Setup August 23, 2026 6 min read

ChatGPT Ads targets five platforms and now reports by platform in Insights. Launch broad, read the split, then prune the surfaces that underperform.

Platform Targeting on ChatGPT Ads: the Setting Nobody Configures

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Campaign Setup August 23, 2026 9 min read

OpenAI now lists cities among ChatGPT Ads location levels "where available". What that changes, when the DMA still applies, and why to start at country level.

Location Targeting Inside ChatGPT Ads: Country, Region, City, DMA and Postal Code

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Campaign Setup August 24, 2026 8 min read

ChatGPT Ads requires 25,000 matched users for audience targeting. See why suppression is often more practical for B2B advertisers.

Custom Audiences on ChatGPT Ads and the Match Volume Problem

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Campaign Setup August 24, 2026 8 min read

When ChatGPT Ads charges your card, why charges can land several times a week, what happens when a payment fails, and what finance teams can't configure yet.

Postpay Billing on ChatGPT Ads: Invoicing, Credit Limits and Failed Cards

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Context Hints August 26, 2026 6 min read

The best context hints already exist in your sales call recordings and closed-lost notes, written in the buyer's language rather than the marketer's.

Build Context Hints From Sales Calls, Not From Brainstorms

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Creative August 28, 2026 8 min read

Published ChatGPT Ads headline limits conflict. Use a shortest-first writing method that remains clear under every reported limit.

Write the 16-Character Headline First, Then Earn the Other 34

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Creative August 29, 2026 8 min read

Choose how many ChatGPT ads to run per ad group using a two-arm test design that preserves volume and interpretable results.

Two or Three Ads Per Ad Group, Because Ad Count Is Your Only Experiment

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Creative August 29, 2026 9 min read

Write ChatGPT ad copy that adds useful information after the answer instead of sounding like an interruptive marketing message.

Writing ChatGPT Ads That Read as Useful Rather Than Promotional

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Creative August 30, 2026 8 min read

Separate ChatGPT Ads creative by problem, comparison and vendor-selection stages when the platform reports no buying-stage signal.

Matching Ad Copy to Decision Stage Inside a Single Conversation

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Measurement August 30, 2026 8 min read

Compare the OpenAI Conversions API with the pixel, including the seven-day event limit, offline B2B conversions, deduplication, and consent.

When Does the OpenAI Conversions API Beat the Pixel?

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Measurement August 31, 2026 9 min read

Fix ChatGPT Ads visits classified as Referral in GA4 with manual UTMs, source conventions, and a custom paid-AI channel group.

Why ChatGPT Ads Traffic Lands in Referral in GA4, and How to Fix It

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Measurement September 1, 2026 9 min read

Measure ChatGPT Ads demand that never clicks by tracking branded search lift, direct traffic and controlled campaign timing.

The Conversions ChatGPT Ads Will Never Show You

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Post-click September 3, 2026 9 min read

Use lower-friction conversion events for research-stage ChatGPT Ads traffic without starving the oCPC optimiser of signals.

Forms for Research-Stage Clicks

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Post-click September 4, 2026 10 min read

OpenAI has not announced in-ChatGPT ad destinations. Separate the documented product from speculation and prepare without overbuilding.

When the Click Never Leaves ChatGPT: In-App Destinations

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Optimisation September 5, 2026 9 min read

A day-by-day operating plan for the first 14 days of a ChatGPT Ads campaign, including when to wait, diagnose or change course.

The First Fourteen Days of a ChatGPT Ads Campaign, Decision by Decision

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Optimisation September 6, 2026 9 min read

Diagnose whether weak ChatGPT Ads delivery needs a higher bid or better relevance, then test one change at a time in the second-price auction.

Raise the Bid or Improve Relevance?

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Optimisation September 7, 2026 9 min read

Diagnose a ChatGPT Ads campaign that is not spending by separating zero delivery, underdelivery and sudden delivery loss.

Why Your ChatGPT Ads Campaign Is Not Spending

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Optimisation September 7, 2026 9 min read

Set a ChatGPT Ads stopping rule before launch using minimum spend, conversion evidence and operational failure conditions.

When to Kill a ChatGPT Ads Test

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Channel Strategy September 8, 2026 8 min read

Avoid five Google Ads habits that weaken a first ChatGPT Ads campaign, from keyword-style structure to premature bid and budget changes.

What a Google Ads Manager Gets Wrong in Their First ChatGPT Campaign

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Channel Strategy September 9, 2026 8 min read

A ChatGPT Ads test funded out of search budget will be killed by search maths, because it is not a substitution buy and cannot be judged as one.

Where the ChatGPT Ads Budget Should Come From

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Policy September 10, 2026 8 min read

OpenAI permits editing and resubmitting or requesting another review. Learn what exists—and what does not—after an ad rejection.

Your ChatGPT Ad Was Rejected. What Appeal Actually Exists

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