AK

Ansh Khandelwal

Co-founder, InPromptAds and Newtation

Ansh works across GEO strategy, B2B research, and execution. At InPromptAds, he translates new AI advertising products into clear operating advice, tests, and measurement questions for marketing teams.

He co-founded Newtation while studying at the Indian Institute of Management Indore. His public work focuses on GEO for B2B brands, AI visibility research, strategic audits, and client execution.

LinkedIn Newtation

Articles by Ansh Khandelwal

An open envelope with a teal card rising out of it, illustrating a sponsored message delivered inside a ChatGPT answer

Platform Explainer May 12, 2026 19 min read

Does ChatGPT have ads? Yes: sponsored cards below some answers for Free and Go users. See who sees them, how to stop them and how advertisers buy them.

Does ChatGPT Have Ads? How ChatGPT Ads Work in 2026

Three laboratory beakers filled to different levels, representing the three public ChatGPT ads performance figures and what each one measured

Performance May 26, 2026 8 min read

Criteo’s 1.5×, Opascope’s 1.49× ROAS, and a 0.91% CTR — what each figure measured, and why OpenAI still says no benchmarks exist.

Do ChatGPT Ads Actually Work? The Three Public Numbers, and What Each One Measured

A patch panel with teal and yellow cables radiating from one hub, representing the advertisers, agencies, and partners wired into OpenAI’s ad pilot

Market Reality May 28, 2026 7 min read

Named advertisers, agencies, and partners in OpenAI’s ad pilot — including Omnicom, Dentsu, WPP Media, and Criteo — with dated sources.

Who Is Actually Running ChatGPT Ads? Named Advertisers, Agencies and Partners

An exploded stack of card layers seen at an angle, representing the separate fields that make up a ChatGPT sponsored card

Creative Specs June 2, 2026 8 min read

What do ChatGPT ads look like? A labelled card below the answer: advertiser name, favicon, title, copy, link and a square image. See the format and specs.

What Do ChatGPT Ads Look Like? Examples and Ad Format

A blueprint-style exploded view of a card with measurement callouts, representing the published creative specs for a ChatGPT ad

Creative Specs June 4, 2026 10 min read

Five sources publish five different character limits. OpenAI documents image rules precisely and publishes no character limits at all — compared side by side.

ChatGPT Ad Specs: Character Limits, Image Sizes, and What OpenAI Actually Documents

A pipeline with a closed valve and a loop routed around it, representing the workarounds India and UAE advertisers relied on before self-service opened

Eligibility June 16, 2026 5 min read

ChatGPT Ads self-service is now open to businesses in both India and the UAE. Compare the account route, INR and AED minimums, and the rules that still differ.

ChatGPT Ads in India and the UAE: Both Now Open for Self-Service

A receding series of doorways ending at a keyhole, representing the restricted categories that gate access to ChatGPT ads

Policy June 23, 2026 7 min read

Allowed, disallowed, and case-by-case categories, including the US-only route for licensed finance, health and legal advertisers.

Can My Industry Advertise on ChatGPT? Restricted Categories and What Manual Review Actually Does

A rubber stamp coming down on a thick stack of documents, representing the ChatGPT ads review and approval queue

Setup June 25, 2026 8 min read

OpenAI publishes no review timeline and won't expedite. Why verification and ad review are separate steps, what slows each one, and what to fix while you wait.

How Long Does ChatGPT Ads Approval Take?

A hand adjusting faders on a mixing console, representing the bid and budget controls available in the ChatGPT ads auction

Buying June 30, 2026 7 min read

Relevance-weighted second-price auction, Reach vs Clicks objectives, $3–$5 CPC guidance, and the $25 daily campaign floor underneath every test.

How the ChatGPT Ads Auction Works: Objectives, Bids and Budgets

A hand pulling down a red emergency brake handle, representing the brands that should hold off on buying ChatGPT ads

Strategy July 14, 2026 8 min read

Ads skip Plus, Pro, and Business users — excluding most enterprise buyers. Six free-to-check conditions that disqualify a business from this channel today.

Who Should Not Buy ChatGPT Ads Yet

A small crawler robot stopped in front of a padlocked and chained turnstile, representing OAI-AdsBot blocked from a landing page

Technical July 28, 2026 11 min read

OpenAI rejects ads whose landing pages block its crawlers. Allow OAI-AdsBot — not GPTBot — and check five layers from robots.txt to CDN bot rules.

Blocking AI Crawlers Can Get Your ChatGPT Ads Rejected

A robotic arm placing parcels onto a curved conveyor, representing an ecommerce catalogue served through ChatGPT ads

Ecommerce August 6, 2026 7 min read

Household goods are permitted and product feeds are open — but a ~1,000-product minimum and two-week item expiry shut out most small retailers.

ChatGPT Ads for Ecommerce: Where Retailers Actually Stand

An overhead view of a rotary telephone dial ringed by concentric circles, representing local service businesses reached through ChatGPT ads

Verticals August 11, 2026 9 min read

Local services is a permitted category. Sub-national targeting exists at US postal-code level only — which decides whether the channel works locally.

ChatGPT Ads for Local Services: The Approved Category Nobody Writes For

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Campaign Setup August 21, 2026 8 min read

Structure a ChatGPT Ads account around readable targeting decisions. Learn how campaigns, ad groups, context hints, and budgets fit together.

How to Structure a ChatGPT Ads Account When There Are No Keywords

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Campaign Setup August 22, 2026 8 min read

Calculate how many ChatGPT Ads ad groups your budget can support, using the daily spend each group needs to produce a readable result.

How Many Ad Groups Should One ChatGPT Campaign Have?

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Context Hints August 25, 2026 9 min read

A context hint is a brief for a matching system that never reports back, so hints must be written to stay interpretable after the fact, not only to match well.

How to Write a ChatGPT Ads Context Hint

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Context Hints August 25, 2026 6 min read

Translate Google Ads keywords into ChatGPT context hints and account for the loss of match types, negatives, search terms, and quality score.

Context Hints Are Not Keywords. Here Is the Translation Table

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Context Hints August 25, 2026 5 min read

There is no published context-hint limit. Use interpretability and available test budget to choose the right number per ad group.

How Many Context Hints Should One Ad Group Have?

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Context Hints August 26, 2026 6 min read

ChatGPT Ads has no negative keywords, so exclusion moves to the creative layer: the ad itself has to disqualify the reader you do not want.

Can You Exclude Conversations on ChatGPT Ads?

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Context Hints August 27, 2026 8 min read

Structure ChatGPT Ads context hints around evaluators, users and budget holders without mixing different B2B buying-stage questions.

Write Context Hints for the Role in the Decision, Not for the Product

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Context Hints August 27, 2026 9 min read

The only published context-hint test found keyword-style hints outperformed conversational questions. Here is what one test can prove.

Keyword List, Full Question or Narrative: The Only Public Test Went the Wrong Way

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Creative August 28, 2026 7 min read

ChatGPT ad images can render at 256 pixels square. Learn which subjects, contrast levels and layouts remain legible at minimum size.

At 256 Pixels, Only One Object or Three Words Survive

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Measurement August 30, 2026 10 min read

Install the OpenAI Ads pixel directly or through Google Tag Manager, then verify its base script, conversion calls, and click references.

How to Install the OpenAI Ads Pixel, Directly or Through GTM

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Measurement August 31, 2026 8 min read

ChatGPT Ads has no automatic analytics link, but supported URL macros now carry campaign, ad-group and ad IDs into your UTM and CRM records.

A UTM Scheme for ChatGPT Ads That Survives Contact With a CRM

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Measurement September 1, 2026 8 min read

ChatGPT Ads attribution windows are configured per conversion event. Learn how that choice changes reporting and optimisation.

What OpenAI's Attribution Windows Actually Count

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Measurement September 2, 2026 10 min read

Evaluate ChatGPT Ads incrementality without user-level data using geo tests, holdouts and explicit statistical-power checks.

Measuring Incrementality on a Channel With No Search Term Report

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Measurement September 2, 2026 10 min read

Connect ChatGPT Ads to your CRM by storing click references and returning qualified-lead or opportunity events months later.

Pushing ChatGPT Ads Data Into Your CRM and Scoring Lead Quality

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Post-click September 3, 2026 8 min read

Design landing pages for ChatGPT Ads visitors who arrive mid-research, with continuity instead of a category introduction.

The ChatGPT Click Arrives Mid-Conversation. Most Landing Pages Restart It

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Post-click September 3, 2026 8 min read

Compare a homepage with a dedicated ChatGPT Ads landing page using relevance, continuity and conversion-measurement criteria.

Homepage or Dedicated Page for ChatGPT Ads Traffic

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Post-click September 4, 2026 9 min read

Map each ChatGPT Ads context-hint theme to one page promise and first screen when no search query is available for message match.

Continuity: Making the Page Answer the Question the Ad Interrupted

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Optimisation September 5, 2026 9 min read

Optimize ChatGPT Ads without query data by testing context-hint containers, reading controlled baselines, and using qualified-lead outcomes.

How to Optimise a ChatGPT Ads Campaign With No Search Terms Report

Screen-print illustration of a large round gauge with a needle resting at an angle on a completely blank dial face, no graduations, no tick marks, no scale anywhere on it.

Optimisation September 6, 2026 9 min read

Interpret ChatGPT Ads CTR and CPC without industry benchmarks by creating a controlled first-party baseline and separating delivery from quality.

Reading CTR and CPC When No Benchmarks Exist

Screen-print illustration of a staircase of stacked blocks climbing steeply and then stopping abruptly, continuing instead as a long flat plateau of the same blocks.

Optimisation September 8, 2026 9 min read

Scale ChatGPT Ads from $25 to $500 per day with explicit stop conditions, stable ad groups, and a baseline that exposes where efficiency breaks.

What Breaks When You Scale From 25 to 500 Dollars a Day

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Channel Strategy September 8, 2026 8 min read

One Google ad group becomes one ChatGPT context hint theme, and the raw material is your top converting search terms, not your keyword list.

Mapping Your Google Ads Keyword Clusters to Context Hints

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Channel Strategy September 9, 2026 9 min read

Run ChatGPT Ads and Google AI Mode Ads together without double-counting conversions by aligning UTMs, windows, CRM rules, and test budgets.

Running ChatGPT Ads and Google AI Mode Ads at the Same Time

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Channel Strategy September 10, 2026 9 min read

Compare ChatGPT Ads with Microsoft Copilot ads for B2B across buying access, targeting, measurement and operational effort.

ChatGPT Ads Versus Microsoft Copilot Ads for B2B

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Policy September 11, 2026 8 min read

What OpenAI ad policies say about trademarks, competitor names, comparisons and brand assets—and which questions remain undocumented.

Competitor Names and Trademarks in ChatGPT Ads

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Policy September 11, 2026 10 min read

Understand controller roles and consent obligations for the OpenAI pixel under GDPR, UK GDPR and India's DPDP framework.

Consent and the OpenAI Pixel: GDPR, UK GDPR and India's DPDP

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Policy September 12, 2026 10 min read

The Sponsored label identifies paid placement but may not satisfy offer-specific disclosure duties. See what advertisers must add.

The Sponsored Label: What ChatGPT Discloses and What You Must Add Yourself

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Policy September 12, 2026 11 min read

Documented answers to nine procurement questions about ChatGPT Ads, including data, contracts, billing and unresolved gaps.

The Nine Questions Enterprise Procurement Asks Before Approving ChatGPT Ad Spend

Self-serve is open. Doing it well is the hard part.

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