Creative and Landing Pages

Write useful ads for a conversational surface, work within uncertain creative limits, and preserve context after the click.

13 articles Updated October 2, 2026

13 field notes on creative and landing pages

Psychology May 14, 2026 12 min read

Why a ChatGPT ad lands differently than a banner or search ad: reactance, cognitive load, the dialogue dividend, and what it means for creative.

Why People Respond to Ads Differently Inside a Conversation

An exploded stack of card layers seen at an angle, representing the separate fields that make up a ChatGPT sponsored card

Creative Specs June 2, 2026 8 min read

What do ChatGPT ads look like? A labelled card below the answer: advertiser name, favicon, title, copy, link and a square image. See the format and specs.

What Do ChatGPT Ads Look Like? Examples and Ad Format

A blueprint-style exploded view of a card with measurement callouts, representing the published creative specs for a ChatGPT ad

Creative Specs June 4, 2026 10 min read

Five sources publish five different character limits. OpenAI documents image rules precisely and publishes no character limits at all — compared side by side.

ChatGPT Ad Specs: Character Limits, Image Sizes, and What OpenAI Actually Documents

Screen-print illustration of a carpenter's folding rule opened out to its first segment only, the remaining segments still folded tight against each other.

Creative August 28, 2026 8 min read

Published ChatGPT Ads headline limits conflict. Use a shortest-first writing method that remains clear under every reported limit.

Write the 16-Character Headline First, Then Earn the Other 34

Screen-print illustration of one heavy solid silhouette shape rendered with a hard clean edge, placed beside the identical shape broken up into a coarse open dot grid that has lost its outline.

Creative August 28, 2026 7 min read

ChatGPT ad images can render at 256 pixels square. Learn which subjects, contrast levels and layouts remain legible at minimum size.

At 256 Pixels, Only One Object or Three Words Survive

Screen-print illustration of six test tubes in a rack, two of them filled to a clearly marked line and the other four holding only a shallow film at the bottom.

Creative August 29, 2026 8 min read

Choose how many ChatGPT ads to run per ad group using a two-arm test design that preserves volume and interpretable results.

Two or Three Ads Per Ad Group, Because Ad Count Is Your Only Experiment

Screen-print illustration of two strips of paper butted edge to edge, one matte and quietly textured, the other hard and glaringly slick, the seam between them unmistakable.

Creative August 29, 2026 9 min read

Write ChatGPT ad copy that adds useful information after the answer instead of sounding like an interruptive marketing message.

Writing ChatGPT Ads That Read as Useful Rather Than Promotional

Screen-print illustration of three doorways of increasing size set one behind the other, with a single key held out toward them and no indication which one it fits.

Creative August 30, 2026 8 min read

Separate ChatGPT Ads creative by problem, comparison and vendor-selection stages when the platform reports no buying-stage signal.

Matching Ad Copy to Decision Stage Inside a Single Conversation

Screen-print illustration of a thick book lying open at the exact page a ribbon bookmark was holding, the ribbon still lying across the gutter.

Post-click September 3, 2026 8 min read

Design landing pages for ChatGPT Ads visitors who arrive mid-research, with continuity instead of a category introduction.

The ChatGPT Click Arrives Mid-Conversation. Most Landing Pages Restart It

Screen-print illustration of a long corridor wall lined with many identical blank doors, and at the far end one door standing open with light coming through it.

Post-click September 3, 2026 8 min read

Compare a homepage with a dedicated ChatGPT Ads landing page using relevance, continuity and conversion-measurement criteria.

Homepage or Dedicated Page for ChatGPT Ads Traffic

Screen-print illustration of a ladder whose lower rungs are solid and firmly fixed while the upper rungs are simply absent, leaving the two rails running on alone.

Post-click September 3, 2026 9 min read

Use lower-friction conversion events for research-stage ChatGPT Ads traffic without starving the oCPC optimiser of signals.

Forms for Research-Stage Clicks

Screen-print illustration of the two halves of a torn ticket held together so the ragged tear lines interlock exactly, every fibre lining up.

Post-click September 4, 2026 9 min read

Map each ChatGPT Ads context-hint theme to one page promise and first screen when no search query is available for message match.

Continuity: Making the Page Answer the Question the Ad Interrupted

Screen-print illustration of a run of pipe carrying a row of gauges and meters along its length, the pipe cut away just past them so the instruments are left measuring open air.

Post-click September 4, 2026 10 min read

OpenAI has not announced in-ChatGPT ad destinations. Separate the documented product from speculation and prepare without overbuilding.